This Is The Place Where Physicians Find Prosperity!
"How To Use Marketing To Perpetually
Increase Your Medical Practice Income
In Any Economy"
Dr. Graham www.MarketingAMedicalPractice.com 702-258-0415
Marketing Home / About Us / Article Archives / Practice Insights / Practice Insights Archives / Upgrade Your Business /
Upgrade Your Marketing / Disclaimers-Policies / Business Success Library / Contact Us / Ezine Magazine / Site Map
L & C Internet Enterprises, Inc.
My Mission:Based on the fact that the medical profession continues to deteriorate from the complete lack of education in business principles and marketing knowledge, it provides us with the incredible opportunity to correct that deficiency by any means possible that is within our ability and power to do so.
My Convictions: Overwhelming evidence from studies, research, respected business experts, and formidable business schools have revealed undeniable proof that businesses succeed at their highest potential only when the foundational business principles are applied consistently to any business.
Consequently, physicians and other professional healthcare providers who lack an academic foundational knowledge of business are destined to ultimately fail in their business of medical practice. If not complete failure, then a medical practice of very mediocre profitability contributing to the serious frustration of the majority of physicians today with their profession.
The resulting attrition of doctors in our country and elsewhere is marked by quitting medical practice in droves, retiring earlier than planned, and refusing to acquiesce to incomes far below what they have honestly earned through extended education and prolonged time in training....without even mentioning the costs involved.
We believe that any physician or other medical professional who is given the tools they can use to reach their highest potential and value to their patients and society, will not only remain financially solvent but actually continue to grow their income and their practice regardless of the economic circumstances. Those tools are found in a business education, which includes marketing education.
The only way that healthcare professionals can solve or avoid these barriers is to know how to make enough personal income to reach complete satisfaction and fulfillment in their profession. We stand by this belief.
1. To make physicians and other professional healthcare providers aware of the true cause of their financial problems with their practices.
2. To overcome the blinding effects of mindsets that inhibit any physician from opening their minds to what they need to do to reach their original goals in the medical profession, not reachable otherwise.
3. To provide the education and materials necessary for any physician to reach their full potential at the pace they choose.
4. To make a passionate attempt to rectify what has always been missing in the education of medical professionals with the hope that the academic minds will find a way to provide business education for all medical professionals during their training process.
Dr. Graham's Business and Marketing Background
We have been in the medical practice business and marketing coaching and education business since 2004 under the auspice of L & C Internet Enterprises, Inc. My expert training in business systems and marketing strategies over the last 12 years, and continuing today, is attributed to the Dan S. Kennedy organization known as Glazer-Kennedy Inner Circle of which I am a member.
Mr. Kennedy is the world's foremost expert in entrepreneurial business and marketing strategies. In addition to training large numbers of the millionaire experts in marketing now well known in the marketing industry across the world, he, as a renegade marketing expert, is credited with marketing innovations, strategies, and knowledge which were previously unknown, or at least unrecognized by the traditional
Mr. Kennedy's ideas have raised the bar on business and marketing expertise. His 60 or so books, innumerable newsletters, variety of seminar teaching programs, national conferences given multiple times each year, and personal interaction being available to any client or emerging entrepreneur is well beyond what most experts offer.
In addition to being a product of the Glazer-Kennedy Group, I have accumulated the business and marketing knowledge from many other business and marketing experts providing alternative approaches to business functions and marketing programs. Their resources are endless.
Dr. Graham's Personal Life"Reliable Medical Practice Marketing Strategies are Good,
But Learning How To Use Them Effectively Is Exactly
What You Find Here... Period!"
"We care about the health of your medical practice and have created top rated medical websites to help you improve it!"
We acknowledge the blessings of the Almighty Lord each time in our lives we have used our talents for the benefit of other medical doctors.
You'll probably notice rather quickly I'm being held hostage by ambition and enthusiasm. Why else would I have invested so much time in my life to the practice of medicine, and helping people. I know the good Lord put me exactly where he wants me, although many times I have seriously questioned his decision. But I wasn't about to argue
Adversity in my life no doubt gave me the tools to push my natural talents to their upper limits. I'm not complaining, mind you, but I have to admit they have kept me busy and out of troubleómost of the time! (Whole story at the bottom)
Many of you graying medical warriors may share the same
kind of memories...
I was raised in small rural town of Platea, PA... population about 250. All were working hard hoping for a better life while WWII was going on (1937 to 1945). Attending a small two room grade-school (4 grades in each room) wasn't so bad. The outside toilets about 40 yards from the school building in the winter with freezing wind blowing off Lake Erie, was what life was like. Many of the homes had outside toilets
as we did.
Our country high school (about 200 students) in Girard, PA, town population about 2500, still about the same today. The school had only two sports (basketball and football)... unless you include gym class as the third. The American Legion sponsored a junior legion baseball team in town for those of us who needed another challenge.
Gas was 26 cents a gallon in 1952, and no one felt the need to lock their doors. Imagine that! It was a generation of hard work and family reunions. Dr. Hollingsworth was the only family doctor... located in the next town and he made house calls... someone I considered to be a role model doctor.
At age 12 living on my grandparents farm, I was allowed to use the small Case tractor by myself to do farm work with my grandfather. By 14, I drove my grandparents in their 51 Chevy everywhere... without a drivers license. Underage drivers were commonly ignored by police in small towns back then.
After my parents divorced, my grandparents raised me on their hundred acre "working" farm. During those hours working out in the fields with my grandfather, I was taught the golden rules to live by... and still do. My grandfather taught school for 22 years before beginning farming. It turned out to be a blessing in disguise for me.
With financial help from my family, I worked my way through Allegheny College (Meadville, PA) and University of Pennsylvania School of Medicine (Philadelphia, PA)... since renamed "Perelman School of Medicine" in honor of the millionaire donor.
Almost every doctor graduating from medical school at that time (1962) eventually was drafted into the military... Vietnam "conflict" had started. I joined the Navy so that I would have a choice of military services. I served in the Navy and with the Marines 1961-1967.
Unexpected life challenges that we all face, these were mine...
You see, my first mistake was in thinking that if I was in the Navy and on a ship I would have very little risk of ending up in the actual combat zone in Vietnam. Boy was I wrong! It wasn't long before I discovered that the Marines import all their medical personnel from the Navy, not voluntarily.
After completing my year of rotating medical internship at Portsmouth Naval Hospital in Virginia, my next temporary military assignment was on the new aircraft carrier USS GUADALCANAL in Philadelphia, while waiting to get into Flight Surgeon School in Pensacola. After three days of the carrier sea trials in rough seas I came to my personal conclusion that sea-sickness should be placed on the list of
After completing the 6 month flight surgeon's course at the Naval School
of Aviation Medicine in Pensacola April 1964, I was assigned to a Marine aviation helicopter unit HMM 365 at MCAF (Marine Corps Aviation Facility) Santa Ana, CA.
My second surprise that I should have known, was not being conscious about the fact that the Marines had branches of aviation squadrons that deploy to combat zones. You guessed it! Not that I really had any choice of assignments. Assignment billets were made by grade standing in the class of 45 flight surgeon medical doctors. Guess what the last 9 billet assignments at the bottom of the list were that all flight surgeons tried to avoid.
HMM 365 Marine Helicopter Squadron, me included, deployed to Vietnam Oct. 1964. Only 14 months out of Internship with no combat trauma or surgical training, I found myself and my two corpsmen managing serious combat injuries from the battlefield to the hospitals via H-34 helicopter. You see those choppers in the background of the photo below.
ARVN (Army of the Republic of South Vietnam) casualties were transported to the ARVN hospital in DaNang. American (including Australian Special Forces)
casualties were transported by Air Force C-123 to the 8th Army Field Hospital in NhaTrang (3 hours south). By Feb. 1965 the Navy field hospital was fully functioning
at DaNang. This was the time that 250,000 US troops were sent into Vietnam by
As an intern in a stateside hospital all serious trauma was managed by simply calling in the trauma surgeon in to do the fix-up work on injuries. Combat injury triage was something I had not been taught, but soon adapted to until we had a field hospital at DaNang. I say that because at the beginning the closest American military hospital for American casualties prior to that was a 3 hours flight away.
Our tour at DaNang, S. Vietnam became a pivot point of my life. It turned out that I was one of the few Naval Flight Surgeons who actually flew on combat medevac missions (over 80). Later, flight surgeons were restricted from flying on these missions, as two flight surgeons had already died on missions in Vietnam, I was told. Regrettably, my dear friend, Dan Bennett, 19 years old who volunteered to join our squadron while our squadron was deployed to Okinawa, was killed on a "hot zone" mission in May 1965. That grieved all of us.
Navy corpsmen after 6 months training and assigned to the Marine Aviation Units were expected to fly on all medevac missions. The Navy assigns corpsmen, physicians, and other medical-dental personnel to serve with the Marine units.
I found that the Navy corpsmen could do everything I could do on a combat medevac mission, to their credit as qualified medical personnel. I know because I flew with both of mine on many missions many times.
When my wife now says, "Let's go camping," I suddenly get a completely different mental picture of the process than she does.
I resigned my military commission May 1967... or, the other choice, stay in the Navy and go back to Vietnam again. I quit to start my OBG residency. You may be old enough to remember the old "expectation" in the 1950s, that joining the National Guard was a unique way to avoid actual combat and deployment. As a result of being a "regular" Navy officer and doctor, I was handed a one year extension of my Navy service duty time... "reserve" doctors didn't.
I completed three year specialty training residency (OB-GYN) at Hahnemann University Hospital and Medical School, Phila. PA in 1970. After over 20 years in practice in the Bay Area of CA and five years as a hospitalist employee after that in Michigan, I retired from practice in 1999 at my wife's insistence. My reasons emanated from my increasing frustration with the medical practice malpractice environment and the health problems it caused me.
"Great accomplishments have resulted from
the transmission of ideas and enthusiasm "
Thomas J. Watson
My wife Linda was raised in Portland, OR... then Redding, CA, attended Univ. of Oregon, and spent over 30 years as a Medical Assistant in several doctor's offices, the last 20 or those in my medical office as manager. She has spunk, brains, and loves helping people. How could I help not marrying her? It's impossible to relate how
many times her incredible judgment, business savvy, and social acumen kept me
on the right path.
The only exception I can think of is when she got me on a pair of skis for my first time at age 45. You might say it bruised my ego, strained my judgment, terrorized my sense of balance, and scrapped my mental picture of how easy it would be... at least on the first day. We did come out about even, when it came to camping.
OKóNow about my writing credentials...
My writing talent came to me inadvertently. The need to educate my patients became obvious right from the start of my private medical practice in 1973. It began with constructing some simple medical treatment instructions and advice as handouts for my patients. No other local physicians were doing that in the 1970s locally.
Forgetting what your doctor just told you, is usual. It gave patients a second resource for referencing the healthcare information without having to call back and ask. Saved myself and my office staff hours of time with phone calls from patients.
It was easy for me to write everything in simple-to-understand terms. Patients often asked for extra medical handouts to give other family members and friends. I had no idea at the time that it actually was a method of marketing my medical practice. An enjoyable hobby to educate my patients was all it was intended to be. My idea spread to a few other physicians eventually, however, most physicians remained stuck in the belief that it was a useless gesture.
The interesting thing about the personal instruction and postop handouts that I created for all my patients (in the 5 hospitals I was on medical staff of) was how I was treated when I started doing it. For the first 6 months I found that my stash of handouts in the hospital nursing station I commonly found in the ward trash can.
When I saw the benefit of my handouts, my suggestion to the medical staff committee to create similar handouts for everyone to use if they wished to do so, was rapidly dismissed as an insult to them. I believed it was a remarkable benefit and they thought I was an arrogant SOB to even suggest such a thing by trying to "force" other doctors to adopt my ideas.
The present day spin-off of my ideas along those lines are the new HIPPA and other governmental agency healthcare requirements mandating these exact ideas be implemented by doctors after 2006 and since. They even are now mandating creation of actual manuals in doctor's offices to cover these and many other "logging" issues.
You might be amazed at what is being thrown at physicians today. You can find the exact details in a book by Steven M. Hacker, MD, The Medical Entrepreneur, Page 27, second edition.
My physician associates, 6 doctor call group, started making up their own patient information sheets using mine as a guide.My brother got me started.
An accumulation of instructional books and information about writing effectively kept me in the flame and improved my writing ability... even if it was just a hobby
He encouraged me to test the waters of the medical publication world just for the heck of it. Joe Conn, editor of Modern Physician, felt sorry for me and agreed to publish a short article of mine in Modern Physician. I was hooked.
Being able to publish ezines, newsletters, and eBooks on the Internet has opened another great opportunity for me to continue to help other doctors using the knowledge both medical and business related which I have accumulated over all those years.
Many of my medical articles are being published in the article directories, primarily in ezinearticles.com, and other publications. My articles are all reviewed and approved by the ezine editors for acceptable, credible, and valuable content... no useless
Medical professional educational articles published on my medical website at... www.marketingamedicalpractice.com and will never get any better than what you'll find on my site.
It's hard to quit!óbeing productive, that is.
Somehow the thought of listing my credentials, medical and social organizations
I belong to (and have belonged to), and other awards just doesn't seem
appropriate here. If you prefer a list, I'll send you oneóno problem! You can also view a copy of my CV if that's of interest to you.
(Curtis G. Graham, M.D., FACOG, FACS)
P.S. The medical profession has accomplished unbelievable steps in the evolution of healthcare and medical treatment over time, especially as a result of new technology, but there remains for the older doctors the difficult process of adapting to the digital age, high speed of medicine, and a completely different medical-patient mindset.
The new generation of physicians have jumped ahead on that issue, while lacking in some of the more important issues critical to medical practice business and marketing success and their medical practice financial survival.
This is how you find the steps to a more profitable and efficient
private medical practice business.(Click on image for more information)Medical practice business secrets and strategies you won't find anywhere else.Details on how to increase your medical practice income rapidly.The reasons why physicians are in the situation they are today (2014) and what the
solutions are for resolving the financial failure problems physicians are forced into.Don't be sleeping in your medical practice. Use your creativeness and this
website to stir up your passion to grow your private practice daily. Implement some
marketing strategy or tactic daily into your practice.
Expand your business and marketing knowledge...
Curt Graham, M.D.
2404 Mason Ave. Las Vegas, NV
E-mail = cgmdrx(at)gmail.com
© 2004 - 2015 Curtis Graham, M.D., All Rights Reserved.